Betz, T » What’s in a name? • Logo ID

What’s in a name? • Logo ID

What's in a name?

 
Logo ID part one


Logo - A name, symbol, or trademark designed by a graphic designer for easy and definite recognition. Short for logogram and logotype. Sometimes called a corporate identity, a logo typically appears on a company's letterhead, packages, signage, advertisements, Web pages, etc.

Because a logo must be effective in so many settings, crossing multitude languages and cultural barriers, its design must be very flexible.


Objective:

•Create a logo using only your initials that represents you, your personality,
your interest or something about you that’s specific to you and says who you are 
through the development of several sketches of ideas of you initials (5 or more different ideas/concepts)

• Create an expressive composition, focusing on dominance and subordination

• Solve a visual arts problem that involves the effective use of the elements 
of art and the principles of design


What you will do:

You will first create a list or bubble map of the things that make you who you are, your likes, interest, hobbies, sport (if you participate in one / favorite sport team), pets, etc, to create an image of who you are and how you what want your logo to represent you to those who don’t know you.

Then, once you have an idea of how you want your logo to represent you, you will take your 3 initials (or 2 depending on what you want to use or what you go by) and look for fonts that you feel represent you and your personality. You will then create develop your logo through a series of sketches – thinking in black and white) that represents you and only you.


This is a logo not a tag!

Assessment:

•Development of sketches (More then 4-5 well developed ideas)
•Readability/Clarity
•Overall design and originality



Remember…
Don’t place all your dreams on one idea. Come up with a lot of ideas.

That way you’ll be know as “That genius with all the ideas”
instead of “That jerk with the lousy idea.”




Bringing your logo to life!
Logo ID part two 


Objective:

• Develop and refine skills in the manipulation of digital imagery
• Create an expressive composition, focusing on dominance and subordination
• Solve a visual arts problem that involves the effective use of the elements of 
art and the principles of design with color/texture



What you will do:

You will open Photoshop crating a document 7W X 5H, DPI 300, Color Mode: RGB, Background: Transparent. Place your initials (Each in there own layer) and then convert them into a shape layer
(Layer - Type - Convert to Shape). Using the pen tool you will then recreate/re-develop the typeface 
so it has your own look and thumbprint so it becomes only yours.

Finally you will take your final B/W logo you created and add color, texture, depth, 
and anything else you may want to do to help bring your logo to life. Photoshop tutorials 
websites and other tutorials will be available to help you.


Assessment:
•Screen shot/Sketches/Type research 
•Development of logo (Logo maintain originality)
•Readability (Clear understanding of initials)
•Overall design and originality
•Use of color/Balance
•Use of tools and the programs to create logo